The Co-Founders Notebook - Great work deserves to be seen

It seems to me that I do my best thinking whist on a train. Back into the city for the day and I’m contemplating one of our previous articles about The Four Key Areas of Expertise Required to Grow a Successful Business.

As I’m so involved in our clients’ businesses, I sometimes forget Welf is a business too. And these four key areas apply to us. I’d like to think finance we have covered. And the operational side of things runs smoothly, most of time. But the other two, I’m not so sure.

Firstly, service development. We adapt well to our individual clients needs and with on going changes to the tax system (with more to come I’m sure), you could argue that we are “developing our service”. But with AI creeping up on us like a drunk mother-in-law at Christmas, I think both us and our clients need to start taking this seriously.

And then it’s marketing. I can feel the eyeballs roll from here (apart from our marketing clients!). Before Welf, I was FD at a contract catering company. And little did I know at the time, turns out we were good. Really good. But the marketing team didn’t do enough to tell people how good, whilst our competitors didn’t have a problem shouting this from every rooftop they could climb onto.

Whilst flying through Haddenham & Thame Parkway, I’m thinking we need to tell the world how good we are. How good our clients are. So when I get out of London, I’m going to find my megaphone (metaphorically speaking) and start shouting about how great we and the clients of Welf really are.

Skill builds success, but telling your story makes it visible – great work deserves to be seen, not just done.

Until next time,

Paul – One half of Welf